Parenthood happens.
We make it work.
Parents are everywhere.
They probably make up the majority of your company. Maybe you are a parent.
CEO’s get babies too.
But how do you handle this in your business?
Because parenthood brings up challenges: for parents, and for companies. It impacts productivity, working hours and continuity in teams.
The statistics tell us the status quo isn't working.
Parents are struggling, and companies seem a bit clueless. High time to address this. And the good news? A work culture that benefits parents, benefits your business too.
So let’s make parenthood work.
At Parent Proof, that’s what we do. Whatever parenthood brings up for your company, we help you deal with it.
We get your company parent proof.
Evelien Docherty, Founder of Parent Proof
Journalist and communication strategist with 10 years of experience on parental issues, leading advocacy work for parents on the road to parenthood, birth and beyond.
Read more about Evelien
Why you should be parent proof
Set yourself up for revenue growth, a boost in productivity and higher retention rates. Download our infographic on why you should be parent proof here.
Financial benefits
Parent-specific policies lead to an estimated 12-14% uptick in revenue growth
Better productivity
Supportive work cultures prevent burnout and give a boost to productivity
Higher retention rates
60% of parents cite a lack of support around parenting as their reason for leaving their job
Team & client benefits
Clear parental leave plans ensure continuity in teams and secure client relations
How to get parent proof
We offer 3 different plans to get parent proof: 360° proof, Deep proof and Future proof. These plans tackle key issues we know companies face around general support culture, clarity and employee retention. All our offerings are entirely bespoke: giving unique insights into your company, with recommendations based on your unique situation. Our plans build on each other, getting you more parent proof with each plan.
Issue 1: support culture
92% of parents say they struggle to combine work and family life: what does your company’s support culture need to look like to hold the right balance for your employees?
360° proof: the essentials
Tackle issues with your company's support culture in order to increase job satisfaction and productivity.
What we do
We run an all-company 360° scan to understand the gaps of support in your company and create a bespoke, actionable plan with quick wins.
Issue 2:
lack of
clarity
The parenthood whack-a-mole: how do you maintain continuity in teams, secure client relations and manage workload distribution in the face of parenthood?
Deep proof: the next level
Increase clarity and trust to ensure continuity in teams, secure client relations and a fair workload distribution.
What we do
We develop your very own Parent Proof Plan, a customised guide for HR & management to implement parent-specific policies and support resources.
Issue 3: employee retention
66% of HR executives report employee retention as their biggest workforce challenge. How do you attract the right talent and make sure they stay with you?
Future proof: the all-in
Align your company and employee values to attract and retain talented parents with the right company fit.
What we do
We run workshops with a representative group of employees to co-create a Parent Proof Proposition, a way to parent proof your employment contracts.
What clients say
“Evelien brings years of experience into Parent Proof. In the years we worked together at Make Birth Better, she led the way in providing evidence-based support to parents who had been through distressing experiences during pregnancy, birth or the years after.”
— Nikki Wilson
CEO at Maternal Mental Health Alliance & Co-founder of Make Birth Better
“Evelien has a deep understanding of challenges modern parents face. She knows how to break big problems down and come up with tangible solutions that not only represent individual needs, but actually work for all.”
— Dr Emma Svanberg
Award-winning Clinical Psychologist, author of Parenting for Humans & Co-founder of Make Birth Better